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About
Bell-Fruit Games |
Bell-Fruit
Games combines experience with creativity
to give you the very best in quality,
service and innovation.
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Our
track record of over 40
years in the industry is
second to none. Focusing
on the core skills of technology
and games design, served
by a flexible and efficient
manufacturing facility,
ensures that Bell-Fruit
Games continues to deliver
world class standards of
performance. The Bell-Fruit
Group (otherwise known as
Imagehighlight Ltd) comprises
of three design houses:
ourselves, Mazooma Games
and QPS Interactive, sharing
the production base at Bell-Fruit
Games, Nottingham. The Group
is a wholly owned subsidiary
of Danoptra Holdings (formerly
Kunick PLC) whose initial
investment dates back to
1997 and who acquired the
remaining share holding
in January 2005.
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Bell-Fruit
Games Ltd (BFG), known originally
as Bell-Fruit Manufacturing
Co. Ltd, was formed in 1963
and quickly gained a reputation
as a leading designer and
manufacturer of gaming machines
for the UK. 1999 signalled
a distinct change of emphasis
when the company focused
its strategy on the design,
development and manufacture
of games, concentrating
on the design and development
process. In line with this
re-alignment of focus to
creative design, the Company
changed its name to Bell-Fruit
Games.
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In
the UK, the Company is a
leading player in AWP, Club
Jackpot and SWP markets,
both in traditional and
video networked technologies,
enjoying a reputation for
constant innovation. From
its established Nottingham
base the Company, which
is immediately associated
with its famous three bells
logo, develops new games
for European and Worldwide
markets, and employs around
300 people.
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The
Company aims to be
known and recognized
as a centre of excellence
and innovation that
consistently generates
more successful games
than any other company
in the UK and Europe.
In order to achieve
objectives, the company
is committed to recruiting
and developing the
best people and supporting
this innovation with
efficient, responsive
manufacturing and
marketing operations.
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